Epic Games Store 2024: A Year of Growth, Engagement, and Free Game Success

The Epic Games Store has shared an extensive update regarding its performance and user behavior from the year 2024. The vast array of statistics presented illustrates the store's growth and retention strategies, particularly how pivotal its free game offerings are to overall engagement and revenue.

The analysis reveals that the overall count of users on the Epic Games Store has exceeded 295 million, accompanied by nearly 900 million accounts that span multiple platforms. In terms of user activity, December 2024 recorded 74 million users engaging monthly, representing a slight dip of 1% from December 2023. However, encouragingly, the average monthly active users (MAU) saw a rise of 6%, reaching 67 million. Furthermore, daily active users increased, with 32 million gamers logging in each day, reflecting a 6% growth.

Regarding gameplay, users dedicated a total of 7.72 billion hours throughout the previous year, marking an increase of 10% in relation to the year before. Out of this, 2.68 billion hours were spent on third-party games. In terms of financial engagement, players on the platform spent an impressive $1.09 billion, which translates to a 15% increase in expenditure. Interestingly, spending on third-party titles dropped by 18%, totaling $255 million, indicating that titles like Fortnite continue to secure a greater portion of the gaming budget.

The Epic Games Store provided 89 free games throughout the year, culminating in a staggering 595 million free titles being claimed by users. The sheer diversity and quantity of these offerings suggest that if each game provided were added to one's library, it could potentially increase its worth by $2,229, as noted by the store's analysis.

A detailed infographic is available, showcasing which games made the most impact and providing insight into the performance of Epic's social media channels.