Valve's Deadlock Hits Major Player Milestone Amidst Self-Inflicted Store Page Oversight

Greg Burn

Valve's Deadlock Hits Major Player Milestone Amidst Self-Inflicted Store Page Oversight

The gaming community is abuzz over Valve's latest title, Deadlock. After weeks of silence, Valve finally made an official announcement last week regarding the game, which has been attracting tens of thousands of concurrent players. However, it seems the company may have inadvertently overlooked its own regulations for the Steam store page, raising some eyebrows.

According to a tweet by PC Gamer, Valve has not adhered to its guidelines concerning submitting in-game screenshots for Deadlock. The company stipulates that at least five screenshots should be provided for display on the product's store page and any promotional pages, such as the Steam homepage. This revelation adds a humorous twist to the situation, even though the user involved claims not to find it amusing.

It's important to note that these rules primarily affect Steamworks partners; however, one must question whether Valve qualifies as a Steamworks partner, given its ownership of the platform. Interestingly, the situation is not unprecedented, as Valve has previously breached its own policies, as seen with an awards sticker misstep related to The Orange Box before removing it for non-compliance.

This earlier event sets a precedent whereby Valve is considered a Steamworks partner and, by extension, is expected to follow the same guidelines. The irony here is palpable: Valve finds itself responsible for ensuring compliance with its own policies.

As this discussion unfolds, Deadlock, despite currently having access restricted to friends of playtesters, has impressively reached 64,000 concurrent players on Steam in just a few days. In contrast, Sony's new title, Concord, has struggled, failing to reach even 700 concurrent players on PC. This highlights the stark contrasts present in the realm of live service gaming.

For those interested in competitive gaming, checking out the best MOBAs guide would be worthwhile. It showcases the renowned titles that Valve's new hero shooter will compete against in the market.

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