Balancing Quality and Cost in the Evolving Video Game Market

This article examines views on the rising costs of video games and how increased prices can still represent good value. It discusses perspectives from a well-known former executive at a major entertainment company who has contributed to debates regarding the pricing of high-end games.
The former senior official of a leading gaming hardware company expressed his belief that game pricing should be determined by the value offered by each product and the development resources behind it. He argued that publishers and independent developers alike should have the freedom to set prices that reflect the quality and effort invested in their games. In his conversation at a significant industry event, he maintained that not every game needs to be uniformly priced, as various titles offer different levels of gameplay experience.
For titles that deliver exceptional entertainment and quality, he views the cost points of 70 and 80 dollars as reasonable. He explained that when comparing the immersive experiences provided by top-tier games with other forms of entertainment, these price tags remain a bargain. He added that consumers who make thoughtful purchasing decisions should not find fault with higher costs.
The concerns surrounding an 80-dollar baseline often stem from fears that this might become a new standard, though he argued that ideally, it would not. However, with industry giants already planning to release their flagship products at such prices, it appears likely that more companies will adopt similar pricing strategies in the near future.